Analysis of business behavior and HRM perspectives on post-COVID-19 SME business sustainability

There are not many studies that examine business continuity and business strategy combined with business people’s psychological and psychological
approaches. This study relates the elaboration between the HRM, strategic management, and business management fields analyzed with a quantitative approach.
This study involved 100 respondents of handicraft business actors at the border
between Indonesia and Malaysia. The data collection method used a survey
method. Data processing uses the Structural Equation Model (SEM-PLS) approach in
the SMART-PLS. This research study states that through direct relationship, all
demonstration variables have a positive and significant effect. Meanwhile, the
demonstration of the relationship between variables states that there are two
patterns of relationship that do not have a significant effect. Through a combination
of human resource management variables, business strategy, creativity, entrepreneurship capability, and SME sustainability perceived, packaged with a planned
behavior theory (TPB) approach, several main research findings conclude. First, our
study indicate that business sustainability can be achieved if an optimal business
strategy (BS) has been realized by forming good entrepreneurial capabilities.
Second, the role of antecedent human resource locus of control (HR) is a variable
that has complete control in creating the creativity of small-medium enterprise
actors and creating entrepreneurial capabilities.
Subjects: Strategic Management; Human Resource Development; Marketing Management;
Organizational Studies

Keywords: Human resources management; business strategy; business sustainability;planned behavior theory; SME